Hi, Aaron. Great round-up of ideas for improving marketing during a tough business environment.
What really spoke to me was this quote: “The key to successful marketing in 2009 is adapting to the new tools that exist to create a dialogue between companies and consumers.”
I think this is a great reminder — regardless of the business environment — that our marketing activities are most targeted and most valuable when they bring us closer to our targeted customers (and consequently influence their commercial behavior). It’s a great touchstone when trying to decide what will stay and what will go.
Hi, Aaron. Great round-up of ideas for improving marketing during a tough business environment.
What really spoke to me was this quote: “The key to successful marketing in 2009 is adapting to the new tools that exist to create a dialogue between companies and consumers.”
I think this is a great reminder — regardless of the business environment — that our marketing activities are most targeted and most valuable when they bring us closer to our targeted customers (and consequently influence their commercial behavior). It’s a great touchstone when trying to decide what will stay and what will go.
Good Analysis!