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Aaron Endré :: Survival Strategies For The Attention Age
Social media, technology, politics, culture, social activism and strategies for making your way in the Attention Age
Hi, Aaron. Great round-up of ideas for improving marketing during a tough business environment.
What really spoke to me was this quote: “The key to successful marketing in 2009 is adapting to the new tools that exist to create a dialogue between companies and consumers.”
I think this is a great reminder — regardless of the business environment — that our marketing activities are most targeted and most valuable when they bring us closer to our targeted customers (and consequently influence their commercial behavior). It’s a great touchstone when trying to decide what will stay and what will go.
Posted by Adam Needles | December 15, 2008, 3:19 amGood Analysis!
Posted by D | December 19, 2008, 4:49 pm