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Random thoughts about news, politics, culture, entertainment, public relations, marketing, social media, San Francisco, gay rights, and everything else new, crazy, and exciting! ε(●̮̮̃•̃)з
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- AaronEndre: @Mrseventytwo Now that I'm "in the biz" I've begun to notice how nothing like that is coincidental -- it's all placement. March 12, 2010
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Hi, Aaron. Great round-up of ideas for improving marketing during a tough business environment.
What really spoke to me was this quote: “The key to successful marketing in 2009 is adapting to the new tools that exist to create a dialogue between companies and consumers.”
I think this is a great reminder — regardless of the business environment — that our marketing activities are most targeted and most valuable when they bring us closer to our targeted customers (and consequently influence their commercial behavior). It’s a great touchstone when trying to decide what will stay and what will go.
Good Analysis!