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Marketing

This category contains 14 posts

Paula Deen to Prop 8: when major brands take a (political) stand

When brands take sides, their customers are forced to make a decision: where do I stand and where do I spend my money? Sometimes taking a stand can pay off—and sometimes it can backfire. Continue reading

How to become a trusted information resource for journalists

How to earn journalists’ trust and keep them coming back to you for stories. Continue reading

The Importance of Embracing Abundance

Is it possible that competition doesn’t really exist? Continue reading

The next chapter: Aaron Endré, freelance strategist

I’m excited to announce that I am beginning down a new path: devoting myself full-time to developing marketing communications strategy for innovative tech startups in San Francisco and Silicon Valley. That’s right, I’m going solo. Continue reading

4 ways to avoid being selfish and inconsiderate with phone-calling in 2013

Calling someone on the phone is inherently selfish and inconsiderate. But people still do it. In 2013, memorize these four ways to ensure that you’re calling for all the right reasons. Continue reading

Customizable QR Codes — How to Make A Bunch of Pixels Your Own

QR codes are an ingenius and simple way to drive traffic to a website. But why are they so generic-looking? And what if you could completely customize them for yourself or your business? The wait is over. Continue reading

Social media platforms are memes, too

Just by it’s very nature, social media is fast-moving. Viral content spreads rapidly but is tempered by the fickle, ADHD readers that consume it: what is hot now might not be hot in a week/day/hour. We get busy. We get bored. We lose interest. Well, the same is true for the platforms themselves. Social media platforms are also memes. Continue reading

The Importance of the “Bridge” in Your Social Network

Part of what makes the combination of globalization and social networking so amazing is that it has the ability to connect previously unconnected groups of people.  What was already socially organic in the real world, ie. a person meets someone and becomes involved with the groups and communities the person belongs to, and vice versa, … Continue reading

Step Aside Information Age, the Attention Age is Here

Welcome to the Attention Age. The Information Overload Age. The age of human history in which information has become so abundant and readily available that attention has become the greatest commodity. Continue reading

iPhone Users are Slaves to ATT

ATT has severely damaged their brand by ignoring the complaints of their furious iPhone constituency. Can the company recover? If you’re an iPhone user, do you plan on keeping AT&T as your service provider once the exclusivity agreement ends? What are your thoughts? Continue reading

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