This category contains 16 posts

77 F-Bombs: How Not to Talk to Media

4 media relations lessons learned from a 77 F-bomb filled rant. Continue reading

Tech Boom Is Creating A Paradise For Marketers In San Francisco

The job outlook is bright. Continue reading

Is the Sony hack one big PR stunt?

Did Sony fake its hack to gain publicity for The Interview and Crackle? Continue reading

3 essential Gmail tools that will make your life exponentially easier

Email hasn’t changed much in 20 years. Fortunately, these new tools, widgets, and extensions will make your life much easier—and possibly even clear out your inbox! Continue reading

Paula Deen to Prop 8: when major brands take a (political) stand

When brands take sides, their customers are forced to make a decision: where do I stand and where do I spend my money? Sometimes taking a stand can pay off—and sometimes it can backfire. Continue reading

How to become a trusted information resource for journalists

How to earn journalists’ trust and keep them coming back to you for stories. Continue reading

The Importance of Embracing Abundance

Is it possible that competition doesn’t really exist? Continue reading

The next chapter: Aaron Endré, freelance strategist

I’m excited to announce that I am beginning down a new path: devoting myself full-time to developing marketing communications strategy for innovative tech startups in San Francisco and Silicon Valley. That’s right, I’m going solo. Continue reading

4 ways to avoid being selfish and inconsiderate with phone-calling in 2013

Calling someone on the phone is inherently selfish and inconsiderate. But people still do it. In 2013, memorize these four ways to ensure that you’re calling for all the right reasons. Continue reading

Customizable QR Codes — How to Make A Bunch of Pixels Your Own

QR codes are an ingenius and simple way to drive traffic to a website. But why are they so generic-looking? And what if you could completely customize them for yourself or your business? The wait is over. Continue reading

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