Is it possible that competition doesn’t really exist? Continue reading
I’m excited to announce that I am beginning down a new path: devoting myself full-time to developing marketing communications strategy for innovative tech startups in San Francisco and Silicon Valley. That’s right, I’m going solo. Continue reading
Calling someone on the phone is inherently selfish and inconsiderate. But people still do it. In 2013, memorize these four ways to ensure that you’re calling for all the right reasons. Continue reading
QR codes are an ingenius and simple way to drive traffic to a website. But why are they so generic-looking? And what if you could completely customize them for yourself or your business? The wait is over. Continue reading
Just by it’s very nature, social media is fast-moving. Viral content spreads rapidly but is tempered by the fickle, ADHD readers that consume it: what is hot now might not be hot in a week/day/hour. We get busy. We get bored. We lose interest. Well, the same is true for the platforms themselves. Social media platforms are also memes. Continue reading
Part of what makes the combination of globalization and social networking so amazing is that it has the ability to connect previously unconnected groups of people. What was already socially organic in the real world, ie. a person meets someone and becomes involved with the groups and communities the person belongs to, and vice versa, … Continue reading
Welcome to the Attention Age. The Information Overload Age. The age of human history in which information has become so abundant and readily available that attention has become the greatest commodity. Continue reading
ATT has severely damaged their brand by ignoring the complaints of their furious iPhone constituency. Can the company recover? If you’re an iPhone user, do you plan on keeping AT&T as your service provider once the exclusivity agreement ends? What are your thoughts? Continue reading
Is it really one or the other? An article today by Steven Walling entitled, “Forget Gen Y: Gen X is Making Real Change” got me thinking, why are Gen X-ers and Gen Y-ers at war in the workplace? Walling’s article is nothing more than an attempt to bully and patronize Gen Y-ers into thinking that … Continue reading
We all deal with writer’s block for blogs–or “blogger’s block”. These are the top five excuses people give for months of inactivity on their blog and the top five ways to combat them. Continue reading
