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	<title>Aaron Endré :: Survival Strategies For The Attention Age &#187; Apple</title>
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		<title>iPhone Users are Slaves to ATT</title>
		<link>http://aaronendre.com/2009/10/07/iphone-users-are-slaves-to-att/</link>
		<comments>http://aaronendre.com/2009/10/07/iphone-users-are-slaves-to-att/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 13:00:16 +0000</pubDate>
		<dc:creator>aaronendre</dc:creator>
				<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Advice]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[Outrage]]></category>
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		<guid isPermaLink="false">http://aaronendre.com/?p=574</guid>
		<description><![CDATA[ATT has severely damaged their brand by ignoring the complaints of their furious iPhone constituency.  Can the company recover?  If you're an iPhone user, do you plan on keeping AT&#38;T as your service provider once the exclusivity agreement ends?  What are your thoughts? <a href="http://aaronendre.com/2009/10/07/iphone-users-are-slaves-to-att/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronendre.com&#038;blog=5662423&#038;post=574&#038;subd=aaronendre&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h1>When Will It End?</h1>
<div id="attachment_575" class="wp-caption aligncenter" style="width: 450px"><img class="size-full wp-image-575" title="iPhone Chained to AT&amp;T" src="http://aaronendre.files.wordpress.com/2009/10/7-16-07-iphone_att.jpg?w=750" alt="Image courtesy of Mobilissimo"   /><p class="wp-caption-text">Image courtesy of Mobilissimo</p></div>
<p>On September 25, 2009 AT&amp;T launched Multimedia Messaging Service (MMS) on the iPhone&#8211;something that the iPhone had been technically capable to do for months but was not supported by the AT&amp;T network.  The capability, available on other phones on the market for years, lead bloggers and users to exclaim, &#8220;<a href="http://reviews.cnet.com/8301-19512_7-10361877-233.html?tag=mncol;txt" target="_blank">Welcome, AT&amp;T iPhone, to 2003</a>&#8220;.  While iPhone users in other countries around the world&#8211;users not forced to subscribe to the AT&amp;T network&#8211;were happily sending pictures and video to their friends, the resentment of U.S. users toward AT&amp;T was becoming palpable.</p>
<p>In fact, the outrage became so intense that AT&amp;T issued a <a href="http://www.youtube.com/watch?v=u5yIVgj0VVA" target="_blank">YouTube video</a> featuring an unknown, jittery spokesman explaining why AT&amp;T had failed so hardcore.  The lasting impression, however, was a chiding from AT&amp;T for iPhone users&#8217; usage of the network.  Over 172,000 people have seen the video and instead of appeasing it&#8217;s indentured users, many openly criticized the company.  For now, AT&amp;T has nothing to worry about because it has an exclusivity agreement with Apple which prohibits iPhone users from (legally) using any other service provider other than AT&amp;T.  But the exclusivity agreement won&#8217;t last forever.</p>
<p>According to a <a href="http://news.cnet.com/8301-1035_3-10364084-94.html" target="_blank">recent study by CFI Group</a>, 92% of iPhone users believe they have the best phone around, leading the pack in satisfaction when compared to its competition.  But while users like myself love the phone, we can&#8217;t STAND AT&amp;T.  Given the chance, half of all iPhone users would switch to another provider. Not surprisingly, AT&amp;T received only a 69% satisfaction rating, the lowest among service providers.  Experiencing the poor service for the first time are the 40% of all iPhone users who switched from another service provider to AT&amp;T in order to use the iPhone, myself included.</p>
<p>So while we iPhone users continue to get frustrated with dropped calls in urban metropolitan areas, AT&amp;T will spend $18 billion this year on top of the $20.1 billion it spent last year to upgrade its network&#8211;which is ironically called by AT&amp;T spokesman Mark Siegel: &#8220;A strong, high-quality mobile broadband network. It is the nation&#8217;s fastest 3G network, now in 350 major metropolitan areas.&#8221;  AT&amp;T does itself a great disservice by rejecting the comments and complains of its&#8217; customers who must cope with dropped calls, a hard-to-access network, high plan fees and extra SMS costs.</p>
<p>And while users continue to shout their complaints into deaf ears, AT&amp;T&#8217;s Siegel says that &#8220;The surest indication of customer satisfaction is churn.  And ours is at record-low levels. Our own internal data suggests that our iPhone customers are very satisfied with AT&amp;T.&#8221;  Churn rate is that rate at which users switch service providers and AT&amp;T&#8217;s is the lowest in the industry&#8211;1.09% as of July.  But will that number stay so low once the exclusivity agreement ends?  My bet is no.</p>
<p>It boggles my mind that AT&amp;T has made no effort to establish itself as a brand that cares.  Where is the customer appreciation?  I was even threatened by an AT&amp;T collection agency operator who said that I have to pay $40 for some unknown charge or it would go on my credit report.  When asked what the charge was, she couldn&#8217;t explain other than that it was a &#8220;service fee&#8221;.  I&#8217;d have to formally write my dispute in a letter and it would be reviewed.  Don&#8217;t bother to call or visit an AT&amp;T store, she said, because they would refer me back to the collection agency.  Best to just pay the fee and move on&#8211;&#8221;You don&#8217;t want that on your credit file, just for a $40 fee,&#8221; she said.  What did I do?  Luckily, I kept the card of the guy who helped me at the AT&amp;T store when I bought my iPhone.  I gave him a ring and told him the situation and he was able to fix the &#8220;AT&amp;T oversight&#8221; for me in five minutes.  I called the collection agency the next day and they said it had been resolved.  Now what was that for?  To ensure that I would hate AT&amp;T forever?  Mission accomplished.</p>
<p>Long story short, when the exclusivity agreement ends and I am released from my shackles to use my iPhone through any service, I don&#8217;t plan on using AT&amp;T for anything ever again.  But how long will I have to wait?</p>
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			<media:title type="html">iPhone Chained to AT&#38;T</media:title>
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		<title>iVoyeurism: iPods and iPhones at the Gym</title>
		<link>http://aaronendre.com/2009/09/16/ivoyeurism-ipods-and-iphones-at-the-gym/</link>
		<comments>http://aaronendre.com/2009/09/16/ivoyeurism-ipods-and-iphones-at-the-gym/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 01:03:39 +0000</pubDate>
		<dc:creator>aaronendre</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Advice]]></category>
		<category><![CDATA[Apple]]></category>
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		<description><![CDATA[With the mass appeal of handheld devices with photo and video support, gyms and other sensitive areas are struggling to keep up with policing inappropriate use and voyeurism. <a href="http://aaronendre.com/2009/09/16/ivoyeurism-ipods-and-iphones-at-the-gym/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aaronendre.com&#038;blog=5662423&#038;post=542&#038;subd=aaronendre&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h1 class="mceTemp mceIEcenter" style="text-align:left;">What Are Gyms Doing?</h1>
<div id="attachment_544" class="wp-caption aligncenter" style="width: 507px"><img class="size-full wp-image-544 " title="iPhone and iPod in the Gym with risk of voyeurism and associated liability" src="http://aaronendre.files.wordpress.com/2009/09/2460443227_81815f2ee7_o.jpg?w=750" alt="iPhone and iPod in the Gym with risk of voyeurism and associated liability"   /><p class="wp-caption-text">iPhones and iPod Nanos in the gym are a common sight </p></div>
<p><a href="http://www.apple.com">Apple</a> continues to innovate in ways that we never dreamed of just a few years ago.  With the recent launch of it&#8217;s iPod Nano with video capability and the sustained popularity iPhone models, we continue to see the <a href="http://www.canada.com/technology/iPod+dead/1984918/story.html">death of the standalone music player</a>.  But while as an iPhone owner I love being able to easily switch between listening to music and chatting with my friends on the same device, there comes a huge liability.</p>
<h2>Bathrooms, Gyms, and other Non-Camera Areas</h2>
<p>Many iPod and iPhone users (including myself) love being able to take music with them anywhere they go&#8211;including to the gym.  I&#8217;ve even spotted audiophiles plugged into their devices while standing at a urinal.  You and I would probably think nothing of it.</p>
<p>But imagine if you saw someone walking around a gym, bathroom, or child&#8217;s playground with a camera or camcorder.  Would you do a double take?  Avoid the person?  Confront the person?  Report them?</p>
<p>The reality is that as time goes on, more and more handheld devices like phones and music players will incorporate cameras and camcorders.  So while you may naively assume that the guy at the back of the gym is rocking out, he might also be taking pictures or video of the people in front of him.  What about when he takes that device into the bathroom, dressing room, or showers?</p>
<p>It&#8217;s not a new concern, but it&#8217;s one that gyms in particular will need to tackle as the threat of iVoyeurism continues to grow.</p>
<h2>What is Being Done?</h2>
<p>In short, not much.  Self-regulation and reporting suspicious behavior are the best ways to keep these areas safe for everyone.</p>
<p>Many gyms have for years banned cameras and camcorders for obvious reasons.  Some have gone on to ban camera phones like the iPhone.  But with the iPod line of Apple music players being ubiquitous among gym-goers and the new iPod Nano&#8217;s tiny size (less than 4&#8243; x 2&#8243;) the hardest part becomes policing.</p>
<p>Some gyms&#8211;such as Life Time Fitness&#8211;have <a href="http://www.appleinsider.com/articles/09/09/22/ipod_nano_privacy_concerns_adobe_lightroom_success_more.html">banned the iPod Nano</a> from use within locker rooms.  It will still be allowed in the gym workout areas.</p>
<p>But let&#8217;s face it, while we certainly don&#8217;t want pictures or videos of us changing in locker rooms to show up online, who wants a video of them sweating like a pig on an elliptical on the web either?  Not me.</p>
<p>What do you think should be done to combat this problem?</p>
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