Just by it’s very nature, social media is fast-moving. Viral content spreads rapidly but is tempered by the fickle, ADHD readers that consume it: what is hot now might not be hot in a week/day/hour. We get busy. We get bored. We lose interest. Well, the same is true for the platforms themselves. Social media platforms are also memes. Continue reading
Part of what makes the combination of globalization and social networking so amazing is that it has the ability to connect previously unconnected groups of people. What was already socially organic in the real world, ie. a person meets someone and becomes involved with the groups and communities the person belongs to, and vice versa, … Continue reading
Welcome to the Attention Age. The Information Overload Age. The age of human history in which information has become so abundant and readily available that attention has become the greatest commodity. Continue reading
Is it really one or the other? An article today by Steven Walling entitled, “Forget Gen Y: Gen X is Making Real Change” got me thinking, why are Gen X-ers and Gen Y-ers at war in the workplace? Walling’s article is nothing more than an attempt to bully and patronize Gen Y-ers into thinking that … Continue reading
These days every company wants to have a social media presence. Here’s what you can do to effectively manage your brand in 5 easy steps. Continue reading
