You’ve seen them everywhere. From postcards to flyers to business cards. It seems like anything that is printed has a QR code next to it waiting for a scan.
But why are they all the same? In marketing we want to stand out, but we all use subtle variations of a square, black-and-white barcode. Hardly memorable.
Well, now you can change that. A quick visit to QR Hacker will get you a free personalized QR code in no time. With QR Hacker you can change the color with pixel-by-pixel granularity, include an image in the center, even adjust the roundness of the pixels.
QR codes are awesome for personal branding. You can put them on business cards to direct people to your website, or portfolio or any other website you wish. But standard QR codes are a bit of an eyesore — and there’s so much potential! Check out what Laurent did:
If you want some creative ideas for QR code business cards, head over to Pixel Curse.
For businesses, QR codes are the latest trend in outbound marketing collateral. But why use a plain QR when you can incorporate your logo — or any other image — right into the code? I can imagine some great creative campaigns that use ONLY QR codes with images in the center: something captivating that will make people interested in scanning it. And with the right metrics in place, a company could use different images and track their respective traffic to determine their popularity. Here’s what one company did with their QR logo:
What do you think of QR codes? Do you take the time to scan them? Would you be more interested in scanning them if they were visually interested?