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Aaron Endré

Aaron Endré has written 26 posts for endré communications

Is the Sony hack one big PR stunt?

Did Sony fake its hack to gain publicity for The Interview and Crackle? Continue reading

3 essential Gmail tools that will make your life exponentially easier

Email hasn’t changed much in 20 years. Fortunately, these new tools, widgets, and extensions will make your life much easier—and possibly even clear out your inbox! Continue reading

5 reasons why Detroit may be the next big tech hub

Detroit can rise up from the ashes with an investment in technology. Here’s why. Continue reading

Paula Deen to Prop 8: when major brands take a (political) stand

When brands take sides, their customers are forced to make a decision: where do I stand and where do I spend my money? Sometimes taking a stand can pay off—and sometimes it can backfire. Continue reading

How to become a trusted information resource for journalists

How to earn journalists’ trust and keep them coming back to you for stories. Continue reading

The Importance of Embracing Abundance

Is it possible that competition doesn’t really exist? Continue reading

The next chapter: Aaron Endré, freelance strategist

I’m excited to announce that I am beginning down a new path: devoting myself full-time to developing marketing communications strategy for innovative tech startups in San Francisco and Silicon Valley. That’s right, I’m going solo. Continue reading

Don’t hang up: 4 things to keep in mind when calling someone

Calling someone on the phone is inherently selfish and inconsiderate. But people still do it. In 2013, memorize these four ways to ensure that you’re calling for all the right reasons. Continue reading

Is BYOD/CoIT making IT admins an endangered species?

Is the consumerization of IT the end of IT as we know it? Some say cloud infrastructure will render IT admins obsolete in a few years. But it’s not that simple. Continue reading

Searching sucks. Fortunately, predictive ‘push’ will kill it.

Searching sucks. Fortunately, it won’t be around much longer. Continue reading

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