This category contains 11 posts

5 keys for tech startup PR success

Over the past decade I’ve worked with dozens of startups from seed/stealth, growth-stage (Series A/B), and all the way through acquisition by some of the biggest tech companies, including Facebook, Oracle, Citrix, and more. One thing is true: no two startups are the same — and their needs will always be unique. PR strategies must … Continue reading

The Record and the Leak

So you’re about to launch or share some big news with journalists — exciting! But how can you ensure you’re saying everything you need to say and nothing that you shouldn’t? Let’s talk about being “on the record” and “off the record”, what it means to share information “on background” and how and when you … Continue reading

6 Tips For Effective Business Storytelling

For many entrepreneurs — especially technical founders of B2B and enterprise startups — storytelling does not always come easy. So here are five simple tips for telling an engaging story about your business. Continue reading

77 F-Bombs: How Not to Talk to Media

4 media relations lessons learned from a 77 F-bomb filled rant. Continue reading

Tech Boom Is Creating A Paradise For Marketers In San Francisco

The job outlook is bright. Continue reading

Is the Sony hack one big PR stunt?

Did Sony fake its hack to gain publicity for The Interview and Crackle? Continue reading

3 essential Gmail tools that will make your life exponentially easier

Email hasn’t changed much in 20 years. Fortunately, these new tools, widgets, and extensions will make your life much easier—and possibly even clear out your inbox! Continue reading

Paula Deen to Prop 8: when major brands take a (political) stand

When brands take sides, their customers are forced to make a decision: where do I stand and where do I spend my money? Sometimes taking a stand can pay off—and sometimes it can backfire. Continue reading

How to become a trusted information resource for journalists

How to earn journalists’ trust and keep them coming back to you for stories. Continue reading

The Importance of Embracing Abundance

Is it possible that competition doesn’t really exist? Continue reading

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