For many entrepreneurs — especially technical founders of B2B and enterprise startups — storytelling does not always come easy. So here are five simple tips for telling an engaging story about your business. Continue reading
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Did Sony fake its hack to gain publicity for The Interview and Crackle? Continue reading
When brands take sides, their customers are forced to make a decision: where do I stand and where do I spend my money? Sometimes taking a stand can pay off—and sometimes it can backfire. Continue reading
How to earn journalists’ trust and keep them coming back to you for stories. Continue reading
