So you’re about to launch or share some big news with journalists — exciting! But how can you ensure you’re saying everything you need to say and nothing that you shouldn’t? Let’s talk about being “on the record” and “off the record”, what it means to share information “on background” and how and when you … Continue reading
For many entrepreneurs — especially technical founders of B2B and enterprise startups — storytelling does not always come easy. So here are five simple tips for telling an engaging story about your business. Continue reading
4 media relations lessons learned from a 77 F-bomb filled rant. Continue reading
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Did Sony fake its hack to gain publicity for The Interview and Crackle? Continue reading
When brands take sides, their customers are forced to make a decision: where do I stand and where do I spend my money? Sometimes taking a stand can pay off—and sometimes it can backfire. Continue reading
How to earn journalists’ trust and keep them coming back to you for stories. Continue reading
