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Marketing

This tag is associated with 6 posts

Tech Boom Is Creating A Paradise For Marketers In San Francisco

The job outlook is bright. Continue reading

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How to become a trusted information resource for journalists

How to earn journalists’ trust and keep them coming back to you for stories. Continue reading

The next chapter: Aaron Endré, freelance strategist

I’m excited to announce that I am beginning down a new path: devoting myself full-time to developing marketing communications strategy for innovative tech startups in San Francisco and Silicon Valley. That’s right, I’m going solo. Continue reading

Don’t hang up: 4 things to keep in mind when calling someone

Calling someone on the phone is inherently selfish and inconsiderate. But people still do it. In 2013, memorize these four ways to ensure that you’re calling for all the right reasons. Continue reading

The Importance of the “Bridge” in Your Social Network

Part of what makes the combination of globalization and social networking so amazing is that it has the ability to connect previously unconnected groups of people.  What was already socially organic in the real world, ie. a person meets someone and becomes involved with the groups and communities the person belongs to, and vice versa, … Continue reading

Gen X vs. Gen Y: Decision-Makers vs. Innovators

Is it really one or the other? An article today by Steven Walling entitled, “Forget Gen Y: Gen X is Making Real Change” got me thinking, why are Gen X-ers and Gen Y-ers at war in the workplace? Walling’s article is nothing more than an attempt to bully and patronize Gen Y-ers into thinking that … Continue reading

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