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PR Stunts: Good or Evil?

PR Stunts: Good or Evil?

We frequently hear about PR stunts, those campaigns that seek to capitalize on a moment in time for a person or company’s benefit. And when we see one, we usually groan. They can lead to boycotting, protesting, legal action, or worse. So, why would a company consider doing a PR stunt when they’re so risky? … Continue reading


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